BBDO Adds Birds Eye Business
BBDO, hired by Pinnacle Foods in 2010 to handle grocery brands like Duncan Hines and Vlasic, has added the company's Birds Eye brand, reports Adweek. The business was previously at the
agency’s Omnicom sibling TBWA\Chiat\Day. Pinnacle spent close to $17 million in measured media (excluding online) support behind Birds Eye in 2011, according to Nielsen.
The agency change came without a review.