SXSW Is Band Central For Brands
"Oh, the terrible things that I've done," sings April Smith of indie band “April and the Great Picture Show." The music industry, scratching its head since the advent of MP3s, could be singing the same song.
But in recent years, per Brent Grulke, the creative director at SXSW, where Smith performed, big companies have picked up the slack with a larger, more direct role in the music industry. "What really kind of blows my mind is how enormous corporations still place tremendous value in music," he said. At the event this year, Jay-Z and American Express teamed up to promote a new feature on Twitter for AmEx customers. Pepsi pitched Doritos and other products there via a 56-foot-tall vending machine.
Smith is also forging her own way, financially, without labels. "The best thing for me was all the commercials," said Smith. Recently, her song "Colors" was featured on a Lowe's commercial, which has provided the band with the money to fund a tour this spring.
Recent Around the Net In Brand Marketing Articles
-
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ... -
IBM's Watson Supercomputer As Marketing Consultant May 22, 8:05 a.m.
At the IBM Smarter Commerce Global Summit in Nashville this week, IBM plans to launch the ... -
Nutella Shuts Fan Site, Opens Social Media Nightmare May 22, 8:05 a.m.
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella maker Ferrero’s has gone the ... -
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ...
Be the first to comment on "SXSW Is Band Central For Brands "
Leave a Comment