• March 19, 2012

Tropical Smoothie Cafe has hired Cyndi Richardson as VP, marketing.

Richardson will develop and manage all national marketing campaigns for the 300-location chain.

Richardson previously served as VP, marketing for Arby's and as Hardee's Food Food Systems' area marketing director in the Midwest and Southeast. 

Tropical Smoothie runs sive seasonal promotions/menu offerings yearly, plus National Flip Flop Day, a promotion that raises funds to sponsor a week at Camp Sunshine in Casco, Maine for families of terminally-ill children.