Size Matters When It Comes To Tablets
New research from NPD In-Stat suggests that different tablet sizes have an impact on how people use the devices. Those in the 3.5-inch to 7-inch range, for instance, including personal media players, are best suited to everyday activities like commuting, exercising and other on-the-go uses. Tablets in the 9.7-inch-to less than-11-inch category are more likely to be used at home and for second-screen viewing.
“As the tablet market continues to heat up, manufacturers are striving to differentiate next-generation products to compete with the iPad,” according to Stephanie Ethier, senior analyst, at NPD In-Stat. “Screen size has emerged not only as a key differentiator, but also the leading indicator of different tablet usages
The research firm predicts worldwide shipments for devices with screen sizes between 3.5-inch and less than 7-inch will decline to 15.6 million by 2016. Despite continued price erosion, revenue for tablets in the 7-ince to 8.5-inch range represents one of the brightest spots in the tablet market because of strong anticipated demand for Amazon’s Kindle Fire. But led by the iPad, larger tablets will represent 65% of worldwide tablet shipments, according to NPD In-Stat.
-- Mark Walsh
Recent Mobile Marketing Daily Articles
-
Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto June 18, 7:40 a.m.
The creatives are celebrating themselves in France this week, and mobile is sure to have a ... -
'Atlantic' Joins 'Esquire' In Launching Weekly Mini-Mags For Devices June 17, 7:56 a.m.
As magazines search for new mobile monetization models from devices, two legendary monthly titles are experimenting ... -
Yahoo Acquires GhostBird To Enhance Flickr June 14, 11:51 a.m.
The Yahoo spending spree continues this week with the company's acquisition of mobile photo editing app ... -
Comedy Central Launches New Standup Channel... As An App June 7, 9:12 a.m.
The new CC Stand-Up app from Comedy Central announces itself as a new cable channel when ... -
Gartner Lowers Mobile Payment Forecasts, Cites Lagging NFC, Poor Execution June 5, 10:16 a.m.
Mobile payment transaction value is set to increase on average 35% annually between 2012 and 2017 ... -
Airpush Ad Net Updates SDK, Claims 90,000 Apps June 3, 7:20 a.m.
One of the fastest-growing mobile ad networks of 2012 went bicoastal this weekend in announcing the ... -
'The Magic Is At The Intersection': Apple's Tim Cook Sort Of Opens Up May 29, 8:26 a.m.
In one of the most far-ranging and longest interviews with Apple CEO Tim Cook since he ... -
Social Media Driving Mobile Video Discovery May 28, 8:15 a.m.
The video viewing habit is migrating quickly from desktop to devices, but some of the familiar ... -
Tween Girls Susceptible To Mobile Advertising May 24, 3:23 p.m.
What’s less surprising? New research showing that female tweens are highly susceptible to mobile advertising, or ... -
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ...
1 comment on "Size Matters When It Comes To Tablets".
Leave a Comment