Starbucks Opens First Evolution Fresh Store
Today marks the opening of Starbucks's first non-coffee format, a juice and healthy foods store dubbed Evolution Fresh.
Starbucks bought the Evolution Fresh brand four months go.
The first store is in Bellevue, Wash., east of Seattle.
The store marks the start of Starbucks' first foray into the $50 billion health/wellness market--where it also believes that it can compete with CPG giants, Jeff Hansberry, a former Protcter & Gamle exec who is now president of Starbucks Channel Development, told USA Today.
Fresh Evolution's prices aren't cheap--$7.99 for a 16-ounce "hand-crafted" juice; $8.25 for a salad ($2.50 more if you want chicken or steak on it); $8.75 for hold or cold sandwich "bowls" and $7.50 for a wrap (wrapped in collard greens, not pita).
Recent Marketing Daily Articles
-
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ...
Be the first to comment on "Starbucks Opens First Evolution Fresh Store"
Leave a Comment