HSBC Sponsors Hong Kong Rugby Tournament
HSBC is launching a new campaign as part of their co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place March 23-25.
The effort, from JWT
London, includes a 90-second spot, entitled "Serious Play," which will be shown in the Hong Kong stadium and online on HSBC's YouTube channel and on Facebook.
The spot aims to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament. It captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. It is also intended to represent the bank’s dedication to the growth of the game both at a professional and a grassroots level.
Numerous teams in costumes such as Cowboys, Centurions, Elves and Green Army men feature in high-tempo scenes that unravel across a variety of locations in Hong Kong. The films feature Sevens players from local Hong Kong rugby clubs, as well as stuntmen from around the world. Former England and British Lions player Jason Robinson and past Australia captain George Gregan also make cameo performances in the films.
The Cathay Pacific / HSBC Hong Kong Sevens tournament
is the flagship event in the HSBC Sevens World Series with 24 international teams set to take part this year.--Tanya Irwin
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