Wired Mag Runs First NFC-Enabled Ad

Advertising Age, Wednesday, March 21, 2012 6:56 PM
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The April issue of Wired magazine contains a Lexus ad reportedly "the first mass-produced print ad embedded with a near-field communications, or NFC, tag," writes Jason Del Rey.

Readers with NFC-enabled smartphones can access a demo of the Lexus GS 2013's in-dash App Suite more quickly than with the typical 2D barcodes in other magazine ads.

Read the whole story at Advertising Age »

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