Viacom To Bundle TV, Digital Ad Buys

Viacom's new ad sales offering, Surround Sound, allows brands to make cross-channel ad buys, bundling "audience-targeted TV buys with a digital campaign aimed at the same consumer segment that would span online video, display, mobile and email advertising," writes Tim Peterson.

For example, a marketer could reach "politically savvy, 20-something guys," with "spots on The Daily Show With Jon Stewart and The Colbert Report and online video and premium display ads on the shows’ sites as well as other relevant Viacom online properties such as Spike.com," writes Peterson.

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Tags: cable tv, digital
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