Around the Net
In-Bev Puts 'Friends First' At Top Of Its Media Plan
- New Media Age , Thursday, March 22, 2012 3 AM
At the ISBA Annual Conference on Wednesday, Anheuser Busch In-Bev CMO Chris Burgraeve said the makers of such brands as Stella Artois and Budweiser “have no digital or media strategy; we just have a connections strategy called ‘friends first’. He defended the decision by saying that it was working to segment its social media audience via traditional means, working out where fans or Likes fit into each part of the sales and advocacy funnels.
