Viacom Networks Suffer Ratings Dips
Viacom, which got some press for a ratings slide at Nickleodeon last year, is also suffering ratings dips at its other major cable networks, including MTV, Comedy Central and BET, according to Q1 Nielsen data.
This article provides the hard numbers and details of issues that could be hurting the networks. For example, Comedy Central's 15% downward slide in prime time is blamed partly on TBS adding "The Big Bang Theory" to its schedule.
The company as a whole has already pledged to spend $3 billion this year to bolster its programming.