Proposed Mobile Ad Network Could Post Threat

Fierce Wireless, Friday, March 23, 2012 3 AM
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Existing networks like Yahoo, Fourth Screen and AdMob may be threatened by a plan to form a data-driven ad network from Everything Everywhere, O2 UK and Vodafone. It would include the key aspect of providing demographic targeting. The plan is part of a mobile wallet joint venture known as Project Oscar. Industry insiders called the proposal a “land grab” of the UK mobile ad market.

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