Report: Mags' Digital Circulation Jumps 125% -- But Still No Biggie
Advertising Age, Thursday, March 29, 2012 4:12 PM
While magazines increased their digital circulation by 125% in the second half of 2011, "digital remains about 1% of magazines' total paid and verified circulation," writes Nat Ives, reporting on a new analysis by the Audit Bureau of Circulations.
In fact, much digital circulation was actually "paid for by businesses for promotional purposes" so readers could sample the product, according to Ives."Individually paid circulation was just 24% of Maxim magazine's digital total in the second half, for example, and 25% of Seventeen's digital total."
So despite magazines appearing on tablets and e-books, "it appears that print will remain publishers' core business for some time to come," writes Ives.
Recent Around the Net In Media Articles
-
In Memorium: 'Smash' Departs Sunday May 24, 3:40 p.m.
Jason Lynch chronicles the rapid demise and death of NBC’s “Smash,” from its hot start to ... -
Fox's Roger Ailes: 'We Stand Proud And Fearless' May 24, 3:40 p.m.
Fox News chief Roger Ailes has sent a memo to his subordinates at the leading cable ... -
Turner's Wakshlag: TV Creates 'Frankenmetrics,' Needs Focus May 24, 11:24 a.m.
Turner Broadcasting System chief research officer Jack Wakshlag said the TV industry is creating complicated, useless ... -
Discovery Network Launches Video Network Aimed At Young Men May 23, 1:17 p.m.
Discovery Network is looking to snare a young, male-centric audience online with the launch of its ... -
'Inquirer' Staffers Charge Philly.com With Cannibalizing May 23, 1:17 p.m.
“It’s basically outright warfare going on,” says one source. “None of us wanted to be part of ... -
CBS Adds 'Bad Teacher' Series May 23, 11:32 a.m.
CBS' plan for five new sitcoms for the upcoming season just moved to six. The network ... -
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ...
Be the first to comment on "Report: Mags' Digital Circulation Jumps 125% -- But Still No Biggie"
Leave a Comment