Google Signs Up Pubs For Paywall Substitute

Providing a way for publishers to monetize content without erecting paywalls, Google has signed up about 20 publishers for its new Google Consumer Surveys program, which pays partners 5 cents for each response to  "microsurveys" completed by users.

Advertisers and small businesses looking for inexpensive market research actually foot that bill, Google product manager Paul McDonald told Laura Hazard Owen.

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