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Advanced Landing Page Optimization Techniques
- SEOmoz, Monday, April 2, 2012 12:04 PM
Analyzing changes in the Web can help marketers make more informed decisions on how to optimize pages and maximize impact, according to Joanna Lord. Users' expectations have changed, and along with those changes, techniques should advance too. Answering the content needs of site visitors no longer seems to be enough. Lord suggests taking a philosophical approach. Consumers need to feel positive about the site. She tells us how to accomplish these goals.
