E Type Chooses Accipiter AdBureau in Multi-Year Deal
Aug 18, 2003, 12:00 AM
E Type, one of the UK's leading ad networks, has signed a substantial multi-year agreement with Accipiter. Under the terms, E Type will use Accipiter's outsourced ad management solution -- Accipiter AdBureau -- to manage all of the network's online ad campaigns. After extensive due diligence involving the evaluation of interactive marketing's largest global players, E Type chose Accipiter due to AdBureau's ability to offer the most accurate targeting, delivery, measurement and reporting capabilities available. After doubling its ad inventory over the last year and now serving over 1 billion ads to millions of unique users per month, E Type sought a scalable solution that allows both their publishing and advertising partners -- which include leading brands such as AOL, eBay, Excite UK, Friends Reunited, and the UK Government's tourism site Waterscape -- to benefit from more targeted and measurable campaigns. AdBureau has enabled E Type to increase the efficacy of their advertising programs through enhanced geo-targeting, campaign delivery, measurement, and real-time reporting.