News Brief
E Type Chooses Accipiter AdBureau in Multi-Year Deal
Aug 18, 2003, 12:00 AM
E Type, one of the UK's leading ad networks, has signed a substantial multi-year agreement with Accipiter. Under the terms, E Type will use Accipiter's outsourced ad management solution -- Accipiter AdBureau -- to manage all of the network's online ad campaigns. After extensive due diligence involving the evaluation of interactive marketing's largest global players, E Type chose Accipiter due to AdBureau's ability to offer the most accurate targeting, delivery, measurement and reporting capabilities available. After doubling its ad inventory over the last year and now serving over 1 billion ads to millions of unique users per month, E Type sought a scalable solution that allows both their publishing and advertising partners -- which include leading brands such as AOL, eBay, Excite UK, Friends Reunited, and the UK Government's tourism site Waterscape -- to benefit from more targeted and measurable campaigns. AdBureau has enabled E Type to increase the efficacy of their advertising programs through enhanced geo-targeting, campaign delivery, measurement, and real-time reporting.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "E Type Chooses Accipiter AdBureau in Multi-Year Deal"
Leave a Comment