Around the Net
Conversion Tracking In AdWords
- Search Engine Watch, Tuesday, April 3, 2012 12:37 PM
John Lee tells us that Google released conversion data through tracking associated with Ad Extensions, such as Sitelink, Location, Call and Product Extensions. He explains through detailed instructions and screen shots how to build reports in AdWords, and segment ad conversion data. For example, Lee suggests using the Segment feature to see how each extension performed separate from regular text ads.
