CoolerEmail, the leader in opt-in email marketing, has announced the release of their Discussion Group feature, enabling their customers world-wide to expand and retain their online community. Using
CoolerEmail's new "Discussion Group" feature, it easily enables recipients to continue "email discussions" regarding topics introduced by the client in their email communications. Similar to other
CoolerEmail list features, clients and recipients alike can choose to make their Discussion Group lists "public" (anybody can subscribe) or "private" (exclusive membership). Each Reply to Group
message is sent to all valid members of a mailing list, but is only accessible so long as they are part of that list (members can be removed at anytime). Since each Reply to Group message carries the
CoolerEmail client's banner, their company is further promoted to each of the Discussion Group members.
