'NFL' Mag Shuts Down

Advertising Age, Friday, April 6, 2012 3:55 PM
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It's game over for NFL Magazine after just four issues. Dauphin Media Group will cease publishing the mag with the April issue.

A spokesman's statements about the shutdown  -- NFL was a "viable product" and "well received by fans," he says -- doesn't clarify what the problem was.

Writer Nat Ives has some ideas, though, from the less-than-robust performance of the magazine business this year, to the fact that "it wasn't clear yet whether fans wanted a league-owned print treatment, one that might not be able to criticize the head office or star players on subjects such as concussions or bad behavior off the field."

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