Hearst Gears Up For Launch Of YouTube Programs
Hearst's two upcoming YouTube channels, set to debut April 15 (Hello Style) and Car and Driver TV (May 1), push "some envelopes," says John Loughlin, evp and general manager of Hearst Magazines, in this post detailing what's been "a learning curve" for the company.
"Producing high-quality shows with a plot is a leap for most magazines, whose videos to date have largely consisted of how-to’s and behind-the-scenes with celebrities," writes Lucia Moses.
The Hello Style channel, which includes programming from five of Hearst's women’s pubs, "will be closely inspired by print features like Cosmo’s Sexy vs. Skanky and Marie Claire’s Big Girl in a Skinny World," writes Moses. "Car and Driver TV, [based on the company's auto titles,] meanwhile, will mix service and reality shows like Battle of the Beaters, where two auto body shops will compete to fix up heaps; and Driver Rehab, which applies the What Not To Wear formula to bad drivers."
Recent Around the Net In Media Articles
-
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ... -
New Media Replaces Old In New York's Times Square May 21, 5:09 p.m.
Yahoo, the giant Web company that agreed on Sunday to buy Tumblr for $1.1 billion, is moving ... -
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ...
Be the first to comment on "Hearst Gears Up For Launch Of YouTube Programs"
Leave a Comment