News Brief
Search Engine Marketing Professionals Join Forces
Aug 20, 2003, 12:00 AM
More than 300 search engine marketing firms and consultants on Wednesday announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO). The mission of the new industry association is to increase awareness and promote the value of search engine marketing services. Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, "Search engine marketing is ready to become an integral part of all marketing campaigns for online businesses. SEMPO will inform marketing executives worldwide that search engine marketing programs are highly effective, cost-efficient ways of generating high-quality sales leads and customers for their businesses." The SEMPO board of directors includes: Barbara C. Coll, WebMama.com Inc., Chairperson of the Board and President of SEMPO; Noel McMichael, Marketleap, Vice-President Jessie Chase-Stricchiola, Alchemist Media, Secretary of SEMPO; Kevin Lee, Did-it.com; Christine Churchill, KeyRelevance; Brett Tabke, WebMasterWorld; Fredrick Marckini, iProspect; and Dana Todd, SiteLab.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Search Engine Marketing Professionals Join Forces"
Leave a Comment