Campaign Seeks To Take McDonald's Out Of Hospitals
Ad Age, Wednesday, April 11, 2012 10:55 AM
The consumer-advocacy group Corporate Accountability International is urging the 27 U.S. hospitals that have a McDonald’s to get rid of them. The heart of CAI's stand is that being in hospitals benefits McDonald's with an associated perception of healthfulness. The consumer-advocacy group also claims that McDonald's locations in such facilities builds an affinity for the brand with kids. Its main complaint about McDonald's has been its marketing to kids, which CAI has termed predatory.
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