How To Optimize YouTube Campaigns
Optimizing video metadata, descriptive playlists, helpful annotations, and consistent branding are four tips that Brian Honigman shares. He goes into detail on each, and provides screen shots and examples on how to use each. For instance, Honigman tells us Zappos includes a URL at the very beginning of their description of this video, which for the company works well. He explains why it's important to include a relevant URL to either a specific page or the home page of the company's Web site.