Around the Net
How To Avoid Paid-Search Campaign Failures
- PPC Hero, Wednesday, April 11, 2012 10:51 AM
Marketers don't set out to fail at paid-search campaigns, but Jeff Allen gives us four scenarios that sometimes get overlooked. Over-optimizing or continually pulling levers inside paid-search account bids, ads and keywords to change campaigns can become one sure way. Resist the temptation, he writes -- and he tells us how marketers can think about tweaking accounts rather than jumping into changes.
