Aaron Wall has been running a series of survey questions related to search engine marketing. This one attempts to determine whether the general public knows more about paid search and AdWords compared with search engine optimization and link building. He explains that one of the major issues with that question involves the numerous check boxes or possibilities for answers. Wall also explores other questions, such as which gender and age group have a greater awareness of SEO.
Most people will only pay attention to the experience, SEO for them doesn't make sense