InWindow, Vitro Run Away With Digital OOH Awards, Literally -- Takes Best In Show
InWindow Outdoor and Vitro took “Best in Show” during Tuesday’s Digital Out-of-Home Media Awards ceremony in New York City for its imaginative “Run with Ryan” screen installation for Asics in New York’s Columbus Circle subway station. The installation, which enabled passersby to watch or even run alongside a video of elite marathoner Ryan Hall, captivated the attention of the awards judges for the simplicity of its idea and the excellence of its execution. The campaign also won the “Most Original Pairing of OOH Advertising with Venue” category.
During the ceremony, awards judge Tony Jarvis, creative director of Olympic Media Consulting, said the “Best in Show” was an especially difficult decision this year, because the judges were split over several other excellent category winners, especially Pearl Media’s “World’s Largest Claw Game” execution for Chevrolet, which took top honors in the “Most Innovative Technology/Platform” category. The campaign, which utilized an interactive 3D projection technology enabled pedestrians to interact with a virtual giant claw to grab and draw real prizes, including a Chevrolet car.
Pearl Media was also a winner in the “Best Branding Campaign” category for its “Simply Perfect” campaign for Patron Tequila featuring live artists creating art in a storefront window that pedestrians could interact with and even bid for works of art during a simultaneous auction on eBay.
Other strong category winners included:
Poster scope’s “Nivea Kiss of a Lifetime” campaign for Beiersdorf, which transformed New York’s Times Square into an experiential smoochfest, and won the “Best Integration with Experiential/Activity” category.
Wall Street Journal Office Network for its Claritin “Pollen Count” campaign, which won in the “Best Branded Content and Sponsorship” category.
MediaCom for its “Times Square’s First Social Media Billboard” campaign for Audi, which won the “Best Integration with a Mobile Device” category.
NBC Entertainment, with support from Kinetic and Maxus, for its “Smash/The Voice Season 2: Day of Digital” campaign, which won the “Best Integration with Traditional Media” category.
Juxt Interactive for its “Scion Surface Experience” installation for Toyota’s Scion, which won the “Best Use of Interactive Technology” category.
PHD for an awe-inspiring 3D building projection campaign for HBO’s “Game of Thrones,” which won the “Best Use of Relevant Message and Environment” category.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "InWindow, Vitro Run Away With Digital OOH Awards, Literally -- Takes Best In Show"
Leave a Comment