InWindow Outdoor and Vitro took “Best in Show” during Tuesday’s Digital Out-of-Home Media Awards ceremony in New York City for its imaginative “Run with Ryan” screen installation for Asics in New York’s Columbus Circle subway station. The installation, which enabled passersby to watch or even run alongside a video of elite marathoner Ryan Hall, captivated the attention of the awards judges for the simplicity of its idea and the excellence of its execution. The campaign also won the “Most Original Pairing of OOH Advertising with Venue” category.
During the ceremony, awards judge Tony Jarvis, creative director of Olympic Media Consulting, said the “Best in Show” was an especially difficult decision this year, because the judges were split over several other excellent category winners, especially Pearl Media’s “World’s Largest Claw Game” execution for Chevrolet, which took top honors in the “Most Innovative Technology/Platform” category. The campaign, which utilized an interactive 3D projection technology enabled pedestrians to interact with a virtual giant claw to grab and draw real prizes, including a Chevrolet car.
Pearl Media was also a winner in the “Best Branding Campaign” category for its “Simply Perfect” campaign for Patron Tequila featuring live artists creating art in a storefront window that pedestrians could interact with and even bid for works of art during a simultaneous auction on eBay.
Other strong category winners included:
Poster scope’s “Nivea Kiss of a Lifetime” campaign for Beiersdorf, which transformed New York’s Times Square into an experiential smoochfest, and won the “Best Integration with Experiential/Activity” category.
Wall Street Journal Office Network for its Claritin “Pollen Count” campaign, which won in the “Best Branded Content and Sponsorship” category.
MediaCom for its “Times Square’s First Social Media Billboard” campaign for Audi, which won the “Best Integration with a Mobile Device” category.
NBC Entertainment, with support from Kinetic and Maxus, for its “Smash/The Voice Season 2: Day of Digital” campaign, which won the “Best Integration with Traditional Media” category.
Juxt Interactive for its “Scion Surface Experience” installation for Toyota’s Scion, which won the “Best Use of Interactive Technology” category.
PHD for an awe-inspiring 3D building projection campaign for HBO’s “Game of Thrones,” which won the “Best Use of Relevant Message and Environment” category.