Punch! Media, an interactive mobile technology content company, launched Punch!, a game-like app for iPad that invites users to play with pop culture. Punch! fuses the experience of mobile games with real-time Web offerings. Marketers can create showcased sponsored content alongside editorial. Sponsors can also deploy a “Brand Owned Shelf” directly in the app store under their own brand, using Punch!’s original publishing platform. Founding editor Maer Roshan is the former editor in chief of Radar.