Mobile TV Users Lament Lack Of Ad Variety

Only 20% of respondents to a survey on consumers' use of TV Everywhere recalled viewing ads on their mobile TV or video service -- and 81% "highlighted the lack of ad variety, reporting that they see the same ads played across the entire TV service (47%) or across the individual channel (34%)," writes Kristin Brzoznowski.

The 2012 Market Tools survey from QuickPlay Media also found viewers had increased their interest in multiscreen viewing, with 57% of respondents reporting this trend, up from 48% last year.

In other highlights, "The study provides a clear indication of the growing role of OTT providers as competition for established mobile operators and TV service providers," writes Brzoznowski.

Read the whole story at TVUSA »
Tags: mobile, tv
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1 comment about "Mobile TV Users Lament Lack Of Ad Variety".
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  1. Doug Garnett from Atomic Direct, April 13, 2012 at 5:48 p.m.

    That's because they really haven't been shown to have impact. Without impact, there won't be variety.

    Reminds me of the gas pumps. Remember when the gas pump was the next salvation of television advertising? And now...those few pumps with tv ads are showing the worst of yell & sell DR.