Mobile TV Users Lament Lack Of Ad Variety
TVUSA, Thursday, April 12, 2012 3:23 PM
Only 20% of respondents to a survey on consumers' use of TV Everywhere recalled viewing ads on their mobile TV or video service -- and 81% "highlighted the lack of ad variety, reporting that they see the same ads played across the entire TV service (47%) or across the individual channel (34%)," writes Kristin Brzoznowski.
The 2012 Market Tools survey from QuickPlay Media also found viewers had increased their interest in multiscreen viewing, with 57% of respondents reporting this trend, up from 48% last year.
In other highlights, "The study provides a clear indication of the growing role of OTT providers as competition for established mobile operators and TV service providers," writes Brzoznowski.
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