News Brief
Monitor-Plus Quickens Data Access
Aug 21, 2003, 12:00 AM
Nielsen Monitor-Plus has launched Quick*Views, a Web-based product designed to provide instant access to U.S. advertising expenditure information. Quick*Views offers competitive spending information for the 16 media categories measured by Monitor-Plus, including spot TV in all 210 U.S. markets and the Internet. Quick*Views also is able to generate reports on national and local competitive ad spending, track new campaigns and brand launches, and identify advertising trends. The database includes more than 500,000 brands in more than 2,000 product categories
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