'Eating Well' Increases Rate Base

Folio, Thursday, April 12, 2012 3:23 PM
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Meredith's Eating Well magazine upped its rate base for the second time this year, moving from 500,000 to 600,000, starting with the September/October issue. That new number marks a 71% increase from this time last year.

Meredith's purchase of the pub from the Eating Well Media Group last June has helped the brand, providing access to the parent company's direct mail and database resources, according to Ioanna Opidee. Other positive steps: "the brand’s content licensing and custom marketing group, its Health-in-a-Hurry mobile app and a series of food and nutrition-related books," she writes.

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