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Rockport Readies New Campaign

Apr 12, 2012, 4:09 PM
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To drive home the idea that comfy shoes can so be fashionable, Rockport has tapped model Erin Wasson as the face of its upcoming fall marketing campaign. Themed “A Day in the Life,” the campaign will follow Wasson from a SoHo photo shoot out into Manhattan’s nightlife.

Ads are planned for print, out-of-home, and online, including social and mobile efforts, all featuring the season’s heels, wedges, boots, sandals, flats, and sneakers. Rockport, owned by Adidas, is based in Canton, Mass.

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