24/7 Real Media Renews 51 Agreements
Aug 21, 2003, 12:00 AM
24/7 Real Media on Thursday reported that in the second quarter, ended June 30, it signed 51 renewals of Open AdStream and Open Insight agreements. For the first half of the year, the number of renewals of ad serving and Web analytics agreements reached 96. The company reported that its retention rate of Open AdStream ad serving and Open Insight Web analytics clients during the first two quarters of 2003 reached an all-time high of 97%. Among the household name companies that renewed agreements in the second quarter were: Playboy, Forbes.com and French newspaper, LeMonde.