• Direct Marketing News , Monday, April 16, 2012 9:20 AM

Brand investment in the digital channel, the move to solution suites and demand for cross-media measurement are the three biggest trends affecting the online advertiser space, according to Nikesh Arora, Google's SVP and chief business officer, during the company's quarterly results call.

Arora said the most important trend is that major brand advertisers are looking to digital media as a central part of their marketing efforts. Arora said that YouTube is now a “key ad buy” for brands because the web is now an effective medium for brand building and awareness.  The second trend is a desire for complete solutions that work across screens. 

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