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An Advance Look At 'Domino Quick Fixes'

A new, twice-yearly incarnation of beloved Conde Nast shelter book Domino is supposed to be on sale Tuesday -- but, along with the Boston reader cited in this article, we were so excited we started checking newsstands early.

In our case, we scored. Seeing a single issue on a subway newsstand on Sunday,  we pounced, paying the surprised newssdealer the exorbitant price of $10.99. He asked, "Is there something special about this magazine?"

This article rehashes the "something special" that attracted such a wide fan base. "[Domino] was approachable for real life,” according to one reader; it encouraged creativity and gave Boston interior designer Kate Maloney "the confidence to 'do the unexpected' with clients’ homes."

Domino Quick Fixes is billed as a "Conde Nast special edition" -- which means it costs more than a regular mag, natch;  the paper is slightly stronger stock; and advertising is almost nonexistent, confined to one initial spread that includes the inside cover, and the back cover (Target for both), with a Conde Nast house ad (for the revamp of Brides) on the inside back cover.

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Editorially, it's probably about 70% past content skillfully repurposed, with many items from different issues combined to create new how-to features (though at least one story was just replanted, original copy and art intact,  in the new ish). The masthead, which highlights a "consulting editorial team" of folks not involved in the original book, also  contains "Special Thanks" to a list of many who were on the old masthead (though not a mention of previous editor in chief Deborah Needleman).

Read the whole story at Boston Herald »

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