Radio Silverpop Hits The Airways
Aug 22, 2003, 12:00 AM
Silverpop, a provider of email marketing solutions, announced last week the launch of RadioSilverpop, a series of webinars on email marketing trends and issues. The series is an interactive bi-quarterly radio program that will bring participants a forum for discussion and innovative best practices in e-mail communications from industry experts. RadioSilverpop was created to focus on the issues that are important for effective email communications. Each program features a guest speaker who will participate in an interview with Silverpop's CEO, Bill Nussey. Also during the programs, listeners will be invited to ask questions and share opinions to incite discussion of key industry topics. As the issues surrounding legitimate e-mail marketing become increasingly complex, Silverpop wanted to give marketers a way to share best practices and gain access to what leading experts think about each issue. These programs will also be archived and posted on Silverpop's new customer portal called mySilverpop. The first program will focus on challenge-response technology and the impact that spam filters have on the deliverability of legitimate e-mail messages. Susan Bratton, Vice President of Sales and Marketing for Mailblocks, the company that patented challenge-response technology, will be the featured speaker. The program is scheduled for September 9 at 2 p.m. EST and participants can register by visiting www.silverpop.com/radiosilverpop.