Around the Net
T-Mobile Launches New Campaign
- Fierce Wireless, Tuesday, April 17, 2012 10:40 AM
T-Mobile USA is planning a more aggressive advertising campaign, with its spokeswoman Carly Foulkes trading her magenta dress for the black leather of a biker, and the company highlighting its "4G" HSPA+ network more than ever before. The carrier, which is making a $200 million incremental increase in advertising spending, is focused on a tougher brand image. Previously, Foulkes, who has been in T-Mobile's ads since 2010, was deployed to highlight T-Mobile's fast HSPA+ network, but the advertising spots were bright and sunny. Now, after T-Mobile lost 802,000 postpaid subscribers in the fourth quarter, due mainly to its lack of Apple's iPhone, the carrier is getting more aggressive.
