Cable Networks Move Beyond Specialties
A sitcom on USA, known for its lightweight shows about quirky characters in mostly law-related professions? A scripted soap on reality show queen Bravo? These could be logical extensions of the channels' current brands, but they are a departures nonetheless -- and part of a trend for cable networks to broaden their appeal by branching out beyond the genres they are known for, writes Gary Levin.
Other networks taking this step include drama-heavy TNT, with its first reality show, "The Great Escape," and History, with "Vikings," its first scripted series.