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Ben & Jerry's, Phish Stage World's Largest Cowbell Concert

To celebrate its 15-year anniversary partnering with Phish, Ben & Jerry’s teamed with the band to put on the largest cowbell ensemble ever in its hometown of Burlington, Vt., with 1,600 hundred participants tripling the number of the previous record.

In a concert led by Phish drummer Jon Fishman, the event raised $20,000 for Phish’s WaterWheel Foundation’s Vermont Flood Recovery effort; bell ringers received free scoops of Phish Food.

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