NBC Promises Summer Olympics Stream-Fest
There is literally nothing that NBC Sports won’t stream during its coverage of the 2012 Summer Olympics in London. Indeed, the network promises that all 32 sports at the Summer Games will be streamed live at nbcolympics.com. “The hot topic is always, ‘Why don’t you show all your sports live?’” Rick Cordella, vice president and general manager of NBC Sports Digital Media, tells The New York Times’ Media Decoder blog. “We wanted to take care of that.”
According to Media Decoder, the live streaming of every event represents a significant shift for the NBC Sports Group, which was formed after Comcast acquired control of NBC Universal. “Under General Electric, its former owner, NBC Sports did not stream live events that would be featured in prime time, lest they diminish ratings,” it notes. The new strategy, however, presents an issue for the network’s sacred prime-time broadcast.
To protect itself in that area, prime-time events like gold-medal races involving Michael Phelps will be streamed live on nbcolympics.com, but will not be archived on NBC’s Web site until sometime after the prime-time show. That said, as Cordella assures Media Decoder: “The vast majority of events will be archived immediately.”
Recent Around the Net In Online Marketing Articles
-
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ...
Be the first to comment on "NBC Promises Summer Olympics Stream-Fest"
Leave a Comment