- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- Neiman Marcus Links Sports And Fashion In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, March 13, 2024
The luxury retailer is rolling out "Quest for the Best," pairing high-performi ...
- ASICS Probes Gender Exercise Gap In New Women's Campaign
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
After market research uncovered some surprising reasons women exercise less, the compa ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- Hyundai CMO Says No To Advertising On Super Bowl, X
Marketing Daily, Tanya Gazdik - Sunday, December 3, 2023
The automaker has just signed a deal to advertise during the 20 ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Puma Celebrates Iconic 'Silent Gesture'
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
The athletic-shoe company is commemorating Tommie Smith's brave activist salute with ...
- NBCU: Paris Ad Sales Pacing Ahead Of Previous Olympic Games
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
NBCU says the 2024 Paris Summer Olympics and Paralympic Games are sti ...
- Ooh-La-La-Lympics: LVMH Signs On As Paris 2024 Partner
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
Though late in coming, the luxury giant's deal will provide a podi ...
- Can The Pan Am Games Survive?
MediaDailyNews, Tony Jarvis - Thursday, July 20, 2023
With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris Olympics
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
From Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
Despite uncertainty in the national TV marketplace, NBCU says its ad sal ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Search & Performance Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops
Mediapsssst, Richard Whitman - Thursday, February 16, 2023
In 2015 a young Dentsu female employee committed suicide on Christmas D ...
- Dentsu, Others Linked To Tokyo Olympics-Related Bid Rigging Scandal
MAD, Steve McClellan - Monday, February 13, 2023
Reports out of Japan indicated the alleged wrongdoing had to do wi ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- Jersey Mike's Subs Pledges At Least $10M For National Special Olympics
Marketing Daily, Steve Ellwanger - Monday, March 7, 2022
The chain will donate 100% of sales generated on March 30 fr ...
- Any Reasons To Feel Good About The 2024 Olympics?
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, March 1, 2022
For one, there'll be new sports -- karate, skateboarding and surfing wi ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Winter Olympics Wipeout: A Couple Of Theories
TVBlog, Adam Buckman - Wednesday, February 23, 2022
Media distractions, too many Olympic events and the state of the wor ...
- Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens
Advanced TV Insider, Karlene Lukovitz - Friday, February 11, 2022
Big-screen devices pulled a 43% share of opening-day view time, but handhe ...
- Toyota Paralympian Spot Does Double Duty
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2022
Unlike the frequently over-the-top Super Bowl creative, Toyota has a history ...
- NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measur ...
- Comcast Business Airs Inspiring 'Ready For Anything' Spot At Olympics
MAD, Fern Siegel - Friday, February 4, 2022
The 60-second spot highlights snowboarder Mike Schultz. When he lost his le ...
- A Stalled Race: Olympics Advertising
Marketing Daily - Top of the News, Todd Wasserman - Friday, February 4, 2022
The start of the Olympics may come as a surprise to som ...
- Fat Tire Beer Urges Olympics Sponsors, IOC, To Fight Climate Change
Marketing Daily, Les Luchter - Thursday, February 3, 2022
"IOC, which has shown leadership in adopting its own climate action plan ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad Campaign
Television News Daily, Wayne Friedman - Monday, January 31, 2022
ViacomCBS says four different spots will air in various shows, including t ...