NBC Owned Stations To Sell Ads For Comcast Sports Group

Broadcasting & Cable, Wednesday, April 18, 2012 2:53 PM
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Rolling out an ad sales partnership with Comcast Sports Group, NBC Owned Television Stations will sell national ads for four Comcast Sports Networks -- beginning with New England this month, and then moving on to Mid-Atlantic, Northwest and Philadelphia.

The deal had a (successful) beta test of sorts with last summer's partnership  between NBC Owned Stations and New England Cable News, which is also part of Comcast Sports Group, writes Lindsay Rubino.

Read the whole story at Broadcasting & Cable »

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