• April 20, 2012

The National Hockey League (NHL) has formed a strategic promotional alliance with the rock band Nickelback. As part of the partnership, the band will headline the 2012 NHL Awards post season. They will do two performances, sponsored by Verizon, at the event on June 20 at the Encore Theater at Wynn Las Vegas.  

The 2012 NHL Awards will be televised live in the U.S. on NBC Sports Network and on CBC in Canada. The partnership also calls for the integration of Nickelback’s music into highlight reels during the upcoming Stanley Cup Conference Finals and promotion of the NHL on Nickelback’s digital and social media platforms.

This will mark Nickelback’s return engagement to NHL Awards and its first performance on the NHL’s Las Vegas stage since the NHL Awards moved to the destination in 2009 as part of a multi-year partnership with the Las Vegas Convention and Visitors Authority. The band performed at the 2002 NHL Awards in Toronto.

Music from Nickelback's multi-platinum seventh studio album, Here and Now, will be in the 2012 Stanley Cup Conference Finals highlight reels and broadcast opens, bumpers and roll-outs for the NHL Network’s signature show, “NHL Tonight.” The band will also promote the NHL across its platforms, including Nickelback.com and its Twitter (@Nickelback) and Facebook (Facebook.com/Nickelback) pages.