NimbleTV Begins Testing Its TV Everywhere-Like Service
NimbleTV, which allows viewers to stream all the programs in their pay TV packages onto the Web, today began a test phase in New York City with 26 channels.
Backed by Greycroft Partners, Tribeca Venture Partners and the Tribune Company, (which owns 23 TV stations), "the service is positioned... as a way to enhance existing cable or satellite packages and to help distributors sell more such packages," writes Brian Stelter. Still, chief executive Anand Subramanian "declined to name any providers that are already on board, and he asserted that NimbleTV did not need their blessing."
Users will still pay for cable or satellite service, and Subramanian "said he did not expect for the company to be sued, but some of the company’s investors said privately that they expected suits," according to Stelter.