Starbucks To Open Cafes at Disney Theme Parks
Starbucks will soon open cafes in all theme parks at Disneyland Resort in Anaheim, Calif. and Walt Disney World Resort in Lake Buena Vista, Fla.
The first of six cafes will open at Disney California Adventure this summer. The other five are planned for Disneyland Park and Walt Disney World Resort, including locations at Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom.
Up to now, Starbucks's relationship with Disney was limited to one store in Disney Village at Disneyland Paris.
The first U.S. Starbucks cafe at Disney California Adventure will be located in the Fiddler, Fifer and Practical Cafe on Buena Vista Street, which has a 1920's Los Angeles theme (the period during which Walt Disney arrived in California). Starbucks barristas will wear 1920's-inspired attire, according to the company.
In addition to Starbucks beverages, sandwiches and pastries, the cafe will offer Disney signature items, including sandwiches, desserts and treats.
Recent Marketing Daily Articles
-
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ...


Be the first to comment on "Starbucks To Open Cafes at Disney Theme Parks "
Leave a Comment