News Brief

Rayovac Goes Fishing

Rayovac has signed on with tournament-fishing organization FLW to become its official dry cell battery. Jason Chrstie, who has two Forrest Wood Cup finishes during his five-year career with FLW, will represent the brand on the water during competition.

The brand will also create an integrated marketing program utilizing Christie on many of FLW’s media platforms, including tournaments, expos, websites and magazines. "We are very excited to welcome Rayovac  into the FLW Family," said Trish Blake, President of FLW Marketing Division, in a release. "Many people don't realize how important batteries are to the sport of fishing, yet they power some of the most crucial products and technologies and are a vital part of an angler's equipment."

Tags: sports
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