'National Enquirer' Launches iPad App

National Enquirer's new iPad app is already 15 on the list of best-selling periodical brands, and is "well-designed and tap-friendly," writes Steve Smith in this review.

The app's "strongest element," according to Smith, is its integration with Twitter "to involve readers in the digital conversation around celebrities." He also approves of "the app’s balance of image and caption-length text," which he calls "adept at pulling the reader in" -- but notes it "can be sluggish, especially when jumping from a cover headline to a specific feature."

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