Oxygen says it will boost its original programming offerings by 50% and look to establish a new “Girlfriend Confidential” franchise with two shows at once -- New York and Los Angeles versions.
The network is bringing back “The Glee Project” starting June 5, while launching another music genre series, “The Next Big Thing: NY,” where a performance coach trains potential stars, on June 12.
The network brands its audience as Generation O and focuses programming on themes such as “friendship, dating, fashion and entertainment.” It seeks to appeal to a broad range of adult women -- from those starting out in jobs and relationships in their mid-20s to those who have moved on to careers and marriage in their 40s.
“Girlfriend Confidential: NY” and “Girlfriend Confidential: LA” play into that diversity, with women at different life stages, but all maneuvering in the beauty, fashion and entertainment worlds and “making decisions that will affect their friendships and their futures.”
New series “All the Right Moves” will follow four professional dancers who are launching their own dance company. “My Shopping Addiction” focuses on young people who face a serious addiction to spending and look for ways to change their behavior.On the parental front, “I’m Having Their Baby,” focuses on 20-something women grappling with whether to keep a child or place him or her up for adoption.
In development is a series that blends digital life and music, carrying the working title “#VideoStar,” which hopes to give promising talents who upload online videos of themselves a big break in the music video arena.