• by David Goetzl  @dgoetzl, April 26, 2012

At a sponsored presentation, a pair of StrongMail executives began with a story regarding Albert Einstein, who as a professor gave a single test each semester, which offered the same questions  An assistant after a few years wondered what the point was.

Einstein’s response: “You’re right, the questions don’t change. It’s the answers that have.”

That’s the same in the ever-evolving email space, an executive at the ESP said.

Comments were made Thursday at the MediaPost Email Insider Summit.