At a sponsored presentation, a pair of StrongMail executives began with a story regarding Albert Einstein, who as a professor gave a single test each semester, which offered the same
questions An assistant after a few years wondered what the point was.
Einstein’s response: “You’re right, the questions don’t change. It’s the answers
that have.”
That’s the same in the ever-evolving email space, an executive at the ESP said.
Comments were made Thursday at the MediaPost Email Insider Summit.