Spotify Planning Ad-Supported "Radio" Service
Spotify is already enjoying success with its current online music service, which functions like a music collection, allowing users to create playlists from specific albums and tracks. Not content to stop there, the London-based company is reportedly working on another format, which, like rival music service Pandora, would operate like radio.
“The new service would start by year-end and be supported by advertising, said the people, who weren’t authorized to talk publicly,” Bloomberg reports. The new, would-be service would already be cheaper to operate than Spotify’s existing service, because royalty rates are lower and set by Congress, Bloomberg notes. What’s more, “An online radio offering would advance Spotify’s strategy of attracting users with free, ad-supported services who can be converted later into paying subscribers,” it suggests.
According to Bloomberg, about a third of Spotify users have signed up for paid plans offering unlimited, commercial-free music on computers and mobile devices. According to sources, Spotify has already started notifying some content partners of its impending service.
Recent Around the Net In Online Marketing Articles
-
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ... -
Netflix Taps DreamWorks To Dream Up Original Shows June 17, 11:35 a.m.
Partnering with the makers of "Shrek" and "Kung Fu Panda," Netflix on Monday announced multi-year deal ... -
Instagram Adding Video? June 17, 11:34 a.m.
Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a ... -
Boxee Seeking Investment, Buyout June 14, 11:39 a.m.
Web TV startup Boxee is reportedly ready to raise a lot of money, or sell the ... -
Microsoft Setting Up Shops In Best Buy June 14, 11:38 a.m.
Embracing brick and mortar like never before, Microsoft plans to open 500 “special stores” within existing ...
Be the first to comment on "Spotify Planning Ad-Supported "Radio" Service"
Leave a Comment