Walt Disney Internet Group (WDIG) launched its first website devoted to its wireless content offerings (www.disneymobile.com). The site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. It can also be accessed directly from the homepage of Disney.com. Samsung is the exclusively featured handset provider on DisneyMobile.com.
"We've seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers' marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers," said Larry Shapiro, executive vice president of business development and operations for WDIG.