Around the Net
Report: WaPo Taking Digg's Tech Team
- All Things D, Tuesday, May 1, 2012 11:50 AM
No, despite reports by The Next Web, The Washington Post isn’t buying Digg, nor, as TechCrunch later reported, is the publisher buying the social news site’s full staff. WaPo is, however, hiring away -- or buying in bulk -- Digg’s technology team, AllThingsD reports, citing multiple sources. “The Post plans to put the new hires to work alongside the people who built the publisher’s Social Reader Facebook app,” according to AllThingsD.
Remarkably, though, Digg’s remain management doesn’t see the development as a death blow. “Once the deal closes, Digg won’t shut down, at least not immediately,” AllThingsD reports. Rather, the once high-flying tech darling will try to figure out how to take advantage of its brand name and traffic, sources say.
“Its current management team … has been gamely trying to broaden the site’s appeal by courting mainstream users.” Yet, “Given the fact that Digg has been looking for a buyer for months, it’s hard to see how they’ll be able to find another home for the remainder of the company,” AllThingsD adds.
